School photography is a category full of tired tropes and forgettable brands. Iron City Studios needed something different—an identity as vibrant and full of life as the moments they're hired to capture. Their new brand centers on the joy of the keepsake: that instant when a photograph becomes something a parent pins to a fridge, a grandparent frames on a wall, a family passes down through generations. A bold color system and dynamic type treatments flex across every audience and touchpoint—from materials designed to excite kids, to reminders engineered to spur parents to action, to presentations built to win over school administrators.