Every summer, Heritage Polonia brings young Polish Americans back to their roots through immersive experiences across Poland. This conceptual identity needed to speak to participants, stakeholders, and donors with a brand that feels simultaneously forward-thinking and historically grounded. The mark draws from elements of Polish national identity, modernizing and abstracting the iconic right-facing eagle, while embedding an 'H' and a 'P' into its wings to create something symbolically rich and distinctly ownable.