UAB Health Promoting University
Awareness Campaign
for
Campus Wellbeing Initiative
UAB Health Promoting University
Awareness Campaign
for
Campus Wellbeing Initiative
UAB Health Promoting University
Awareness Campaign
for
Campus Wellbeing Initiative
Making a landmark achievement feel relevant to everyone on campus.
After UAB made the milestone accomplishment of becoming the first officially designated Health Promoting University in the United States, the challenge was explaining what that means to a sprawling campus community. This awareness campaign answers that with a visual system built to flex across digital, print, and physical environments, anchored by short headlines, a graphic motif of interconnected threads, and imagery centered on the everyday experiences of real people. Completed as ultimately unused concept work.
SCOPE
Campaign Identity Brand Development Environmental Design Strategy Messaging
ADDITIONAL CREDITS
Agency: Brand Neue ECD: Brooke Smith
Making a landmark achievement feel relevant to everyone on campus.
After UAB made the milestone accomplishment of becoming the first officially designated Health Promoting University in the United States, the challenge was explaining what that means to a sprawling campus community. This awareness campaign answers that with a visual system built to flex across digital, print, and physical environments, anchored by short headlines, a graphic motif of interconnected threads, and imagery centered on the everyday experiences of real people. Completed as ultimately unused concept work.
SCOPE
Campaign Identity Brand Development Environmental Design Strategy Messaging
ADDITIONAL CREDITS
Agency: Brand Neue ECD: Brooke Smith
Making a landmark achievement feel relevant to everyone on campus.
After UAB made the milestone accomplishment of becoming the first officially designated Health Promoting University in the United States, the challenge was explaining what that means to a sprawling campus community. This awareness campaign answers that with a visual system built to flex across digital, print, and physical environments, anchored by short headlines, a graphic motif of interconnected threads, and imagery centered on the everyday experiences of real people. Completed as ultimately unused concept work.
SCOPE
Campaign Identity Brand Development Environmental Design Strategy Messaging
ADDITIONAL CREDITS
Agency: Brand Neue ECD: Brooke Smith
Interconnected threads form a visually distinctive graphic motif that is conceptually loaded as a metaphor for the holistic approach required to affect systemic change.
Interconnected threads form a visually distinctive graphic motif that is conceptually loaded as a metaphor for the holistic approach required to affect systemic change.
Interconnected threads form a visually distinctive graphic motif that is conceptually loaded as a metaphor for the holistic approach required to affect systemic change.
Headlines are deliberately brief and direct, communicating the scale of UAB's ambition while making it directly relevant to the viewer.
Headlines are deliberately brief and direct, communicating the scale of UAB's ambition while making it directly relevant to the viewer.
Headlines are deliberately brief and direct, communicating the scale of UAB's ambition while making it directly relevant to the viewer.
From environmental signage to print to student merch, every touchpoint reinforces that this isn't just a campaign—it's a commitment.
From environmental signage to print to student merch, every touchpoint reinforces that this isn't just a campaign—it's a commitment.
From environmental signage to print to student merch, every touchpoint reinforces that this isn't just a campaign—it's a commitment.
©2026 Lane Mullins. All Rights Reserved.
©2026 Lane Mullins. All Rights Reserved.
©2026 Lane Mullins. All Rights Reserved.
©2026 Lane Mullins. All Rights Reserved.