Meter Nerds

Brand Identity
for
Water Submetering

Meter Nerds

Brand Identity
for
Water Submetering

Meter Nerds

Brand Identity
for
Water Submetering

A forward-thinking identity for the industry’s biggest nerds.

Meter Nerds builds customized water submetering solutions that leverage technology to streamline cost savings for multifamily property owners and managers. We leveraged the boldness of the name to build a brand packed with personality. A sci-fi-inspired color palette, typography with subtle pipe and droplet details, and a modular pattern system built from pipes and meters create a brand that's instantly distinguishable in a utility industry landscape of corporate sameness.

SCOPE

LOGO DESIGN ART DIRECTION ICON DESIGN BRAND DEVELOPMENT WEB DESIGN

ADDITIONAL CREDITS

Agency: Brand Neue ECD: Brooke Smith PHOTOGRAPHY: Alex Kiker Animation: Andrew Handley

A forward-thinking identity for the industry’s biggest nerds.

Meter Nerds builds customized water submetering solutions that leverage technology to streamline cost savings for multifamily property owners and managers. We leveraged the boldness of the name to build a brand packed with personality. A sci-fi-inspired color palette, typography with subtle pipe and droplet details, and a modular pattern system built from pipes and meters create a brand that's instantly distinguishable in a utility industry landscape of corporate sameness.

SCOPE

LOGO DESIGN ART DIRECTION ICON DESIGN BRAND DEVELOPMENT WEB DESIGN

ADDITIONAL CREDITS

Agency: Brand Neue ECD: Brooke Smith PHOTOGRAPHY: Alex Kiker Animation: Andrew Handley

A forward-thinking identity for the industry’s biggest nerds.

Meter Nerds builds customized water submetering solutions that leverage technology to streamline cost savings for multifamily property owners and managers. We leveraged the boldness of the name to build a brand packed with personality. A sci-fi-inspired color palette, typography with subtle pipe and droplet details, and a modular pattern system built from pipes and meters create a brand that's instantly distinguishable in a utility industry landscape of corporate sameness.

SCOPE

LOGO DESIGN ART DIRECTION ICON DESIGN BRAND DEVELOPMENT WEB DESIGN

ADDITIONAL CREDITS

Agency: Brand Neue ECD: Brooke Smith PHOTOGRAPHY: Alex Kiker Animation: Andrew Handley

Custom animated illustrations relate to specific service offerings and facets of the brand, adapting the visual language of the identity into motion.

Custom animated illustrations relate to specific service offerings and facets of the brand, adapting the visual language of the identity into motion.

Custom animated illustrations relate to specific service offerings and facets of the brand, adapting the visual language of the identity into motion.

A conspicuous metal briefcase holds the Nerds’ top-secret leak detection technology.

A conspicuous metal briefcase holds the Nerds’ top-secret leak detection technology.

A conspicuous metal briefcase holds the Nerds’ top-secret leak detection technology.

Brand imagery puts the Nerds front and center: real people using their ingenuity and experience to find intelligent solutions.

Brand imagery puts the Nerds front and center: real people using their ingenuity and experience to find intelligent solutions.

Brand imagery puts the Nerds front and center: real people using their ingenuity and experience to find intelligent solutions.

©2026 Lane Mullins. All Rights Reserved.

©2026 Lane Mullins. All Rights Reserved.

©2026 Lane Mullins. All Rights Reserved.

©2026 Lane Mullins. All Rights Reserved.